• Brand Design
• Packaging Design
Arghand, an all-natural, sustainable skincare line produced in Afghanistan, was founded by Sarah Chayes, a former correspondent for National Public Radio who covered the fall of the Taliban and stayed to help rebuild the war-torn country, creating economic opportunities within the local community. Arghand came to me with a challenge to help re-brand the line for a more prestige market. In addition to the logo design, new label concepts were explored, including the selected direction inspired by Islamic calligraphy.