• App Design
• UX Design
Charity Dynamics is an Austin-based non-profit marketing agency that provides technology solutions to a number of non-profits of all sizes. One of their signature products is a fundraising app that allows participants to track and manage their goals, on an individual and team level. This app is used by charity groups across the country, including the American Heart Association and the American Cancer Society.
Partnering with Unled, an iOS and smartphone development studio, I headed up the re-design of the app, giving it a cleaner, more modern feel while addressing various UX challenges. A clear countdown clock feature was added so the user can quickly visually assess how soon their event is as soon as they open the app. The old countdown clock was overly complicated and confusing. To boost engagement, we added gamification to the app. I designed a series of badges that would enhance user experience and celebrate fundraising goal markers.
Visually, the original app felt generic, with a dominant gray color; the new design emphasizes the charity's branding with bold use of their colors. A horizontal scrolling navigation allows for easy movement throughout the app's many functions.
Additionally, we brought in more connection, including team member pages and updates, additional messaging features to thank donors and ask for donations, and easier social media updates. In conjuction with the mobile app, I also created tablet and facebook versions.