• Brand Design
• Product Design
• Website Design
• UX Design
Fine Day Press began in 2010 as a collection of wholesale letterpress greeting cards and has evolved into a line of modern wedding invitations, sold primarily in the online retail space. My role as owner has included wearing many different hats, from product and website design to online marketing.
After building the original Fine Day Press website with Wordpress in 2013, I did a complete redesign in 2017 addressing several usability issues from a user-centric experience standpoint. I conducted surveys with existing wedding invitation customers to get a sense of the pain points involved in the invitation search process and understand how they found and used our site.
Based on the research, I created a site map for the new site and multiple Iterations of the website across both desktop and mobile experience. The new site launched in September 2017; overall site traffic is up 28% over previous period and bounce rate was reduced by 15%.