• Brand Design
Grace Institute has been supporting women for more than a century, giving tuition-free job training and job placement assistance for women who are in need of a second chance. I was tasked with a complete re-design of their logo and branding materials, while retaining the use of their strongly recognizable green color.
After exploring several logo design concepts, the dynamic G logo was selected. The final mark evokes the strong connections forged within the Grace Institute, while the subtle flower shape gives an emotive feel without being overtly feminine. We added a brighter yellow-green as a secondary color to further modernize the brand's look & feel.
Clearly defined brand guidelines were provided for usage.