• Brand Strategy & Naming
• Branding / Logo Design
• Packaging Design
• Website Design
• UX Design
Only by Nina Fitzgerald is a new line of haircare created by Austin-based stylist Nina Fitzgerald. Frustrated with the lack of available wellness-focused, effective products in the marketplace, Nina set out to create her own.
ONLY creates safe, non-toxic products that are useable for the whole family, and for all types of skin and hair, with only the most essential ingredients for healthy hair and skin. The brand values are purity, simplicity, and efficacy. With these values in mind, I created a naming strategy for Nina resulting in the name ONLY - as in, only the best, most essential ingredients.
In addition to the logo design creating by combining the letters O,N,L and Y into a unique insignia, I also created packaging design with luxe, gold typography and a simple swash of watercolor in a blue tone. The website design inspires online shoppers by communicating the brand values, while providing clear calls to action.