New brand identity created for photographer Cheryl Zibisky, who specializes in lifestyle, food and interiors. Cheryl is a true collaborator who loves her clients and her work with equal enthusiasm. She needed a clean, modern design that would let her beautiful photos shine. Cheryl's impressive client roster includes The James Hotels, The Surrey, The Benjamin, Southern Living, Tortuga Bay Resorts, Real Simple and Garden & Gun.
• Logo design
• Foil-stamped, edge-painted business card
• Website incorporating new identity
Arghand, an all-natural, sustainable skincare line produced in Afghanistan, was founded by Sarah Chayes, a former correspondent for National Public Radio who covered the fall of the Taliban and stayed to help rebuild the war-torn country, creating economic opportunities within the local community. Arghand came to me with a challenge to help re-brand the line for a more prestige market. In addition to the logo design, new label concepts were explored, including the selected direction inspired by Islamic calligraphy.
Battery Dan is a character with a firm foothold in the history of New York City's Tribeca neighborhood. Based on a real-life Boss Tweed era politico who was a champion of children and families, Battery Dan's is a local shop bringing organic healthy treats to the children of Tribeca today. The branding needed to have a clean typographic feel with a sense of vintage history and playful touches.
Shown at right: • Logo Design • Brand Board • Business Card • Storefront
Grace Institute has been supporting women for more than a century, giving tuition-free job training and job placement assistance for women who are in need of a second chance. I was tasked with a complete re-design of their logo and branding materials, while retaining the use of their strongly recognizable green color.
Beardwood & Co.
Beardwood & Co. is a highly creative NYC-based branding & strategy agency. I've worked with their team since 2010 to develop packaging & branding concepts for a range of clients, including Bath & Body Works and Palmolive, shown here.
I designed the Estée Lauder Corporation's annual Innovation event for five consecutive years as an independent consultant. The innovation fair is a day-long conference that allows the company to display new technologies, product research and sustainability efforts. The conference is attended by executives from all of the Estee Lauder brands across the globe and is a much-anticipated gathering. For each year, I worked with the Innovations team to create a visual language for the event - including event logo, icons, signage, notebook, gift bags and Powerpoint presentations.
Gayle Giacomo is the owner of the Gatsby Salon, subject of the reality show Jerseylicious, and the founder of GG Gatsby haircare line. The product line reflects her passion for serious haircare with an over-the-top bold, fun and flirty style. Design projects include accessories, website, packaging, visual concepting and promotional graphics for events and social media.
As Associate Director of Art & Design at Origins Natural Resources, I was responsible for design, art direction, and overseeing production on a wide variety of packaging projects. Origins has a strong heritage of environmental stewardship, and the packaging is designed to be produced in an eco-friendly manner using recycled content, soy inks and biodegradeable materials. Origins' earth-first brand values come through in the designs and color palettes, which are most often nature-inspired.
Ashton Keefe Culinary Lifestyle Services specializes in boutique catering, food styling and culinary instruction. A classically trained chef with a fun, bubbly personality, Ashton encourages the principles of eating whole and celebrating life’s special moments, big and small. We worked closely together to create her identity based on her knowledgeable, yet friendly, approach to food.
BahnMulter Group, LLP
BahnMulter Group, LLP is a Manhattan-based law firm with diverse clientele. I worked with BahnMulter Group to create and build a responsive website that would meet their varied client needs. Each partner at the firm has a number of different specialties; the site needed to reflect the diversity in services while presenting a clean, modern web presence to potential clients. Additionally, the logo treatment was given a refresh, bolstering the updated brand presence.
As a longtime reader & yoga lover, I was thrilled when Yoga Journal contacted me to create the illustration for their 2012 conference t-shirt, inspired by the yoga card collection I created for Fine Day Press. This image combines a lotus flower illustration with a circular mandala. The turquoise and tangerine inks add a pop of color to the charcoal gray tees.
Truth Art Beauty
Created by two friends who bonded over a shared love of natural, holistic beauty products, Truth Art Beauty is a brand that stands for authenticity and transparency, and is committed to using the highest quality ingredients. The concept is simple: skincare, like food, should be pure and natural, without additives. Customers can select from recommended ingredient combinations or create their own custom blends. I worked with Truth Art Beauty's founders to create the brand logo, packaging and website design for this unique skincare brand.