Rexly Mobile App
Streamlining Onboarding Flow
Minimizing Drop-off for New Users
Role
User Research
User Flows
Wireframing
Prototyping
User Testing
High Fidelity Designs
Tools
Figma
Figjam
Adobe Illustrator
Adobe Photoshop
ChatGPT
Timeframe
10 weeks
Understanding the Problem
Mirroring wellness trends in general, pet health is an increasing concern for owners, with 70% of pet owners purchasing medications in the last year.
An increased focus on pet wellness represents a growth opportunity in the marketplace, and adds a layer of complexity to pet care for owners, vets and caretakers.
Rexly, a fictional mobile app for busy pet owners, addresses pet owners' need for an all-in-one tool to managing their pets’ medications, featuring refilland dosing reminders, task sharing, and messaging.
How might we help pet owners and caretakers manage the day-to-day details of their pets’ prescribed medications?
User Research
20 pet owners participated in our survey, including one professional pet sitter and one veterinarian, to identify common challenges within the medication delivery space.
Affinity mapping allowed me to identify the key user pain points that arose with multiple users, summarized in the chart below.
The primary issue for our users was medication adherence, with information sharing a close second; these pain points became the focus of our onboarding process.
User Personas
Survey data showed that pet owners with more than one pet, and/or a pet with a complex medical history, are likely to be juggling multiple medications with different timeframes and delivery methods.
Caretakers such as pet sitters and other household members may also be involved in delivering medication, while veterinarians are key resources for dosage advice and reliable, trusted medication.
Pet owners are the primary users, while household members, pet sitters/walkers and veterinarians are included in the secondary user group.
Competitor Research
Competitor analysis shows a niche gap in the marketplace - Most of the apps for handling pet meds focused on shopping, and provided extremely cluttered, poorly designed, discount-focused experiences.
Existing applications aren’t putting pet health as the top priority over retail functions, nor did any the apps allow for sharing information with household members and sitters, which was a primary pain point for our user base.
User Flow
User flow development was centered around user pain points and driving users to the key benefits of medication reminders and shared notifications.
Helping the pet owner, our primary user, access the app’s key features as quickly as possible was the top-of-mind goal.
Delaying a notifications request until the user sets the dosage reminder, together with optional account creation for medication reminders for a single pet, allow the user to access the benefits of the app immediately.
Wireframe Sketches
Initial quick sketches focused on guiding users through the steps to set up medication reminders. This process helped to identify common UX design patterns for forms and to create a familiar and user-friendly experience.
Low-Fidelity Wireframes
Wireframes for scheduling prescription reminders show the key aspects of streamlining the user's set-up process:
• Ensuring quick, easy ways for user to input data with minimal typing
• Allowing for camera use to scan prescription label
• Providing predictive autocomplete for medication names
• Breaking steps onto multiple screens to avoid fatigue
• Requiring only the information needed for set-up
Prototyping & Testing
How could we create a smooth, frictionless onboarding process for new users? I created a simple onboarding flow to inform new users about the app’s key features and get them ready for the multi-step app setup process.
After testing the flow with three users, I incorporated changes based on feedback to better prepare the user for setup.
Below is an overview of the original prototype and the changes made based on user feedback:
Onboarding Prototype
High Fidelity Screens
Screen designs focus on highlighting the app’s functionality, to show potential designs for home screen, chat features, pet profiles and notifications.
learnings
Creating a Delightful Experience from the Start
Given the high rate of drop-off for mobile apps in general, with 75% of users abandoning an app within one day of use, a cohesive and engaging onboarding process is a top priority for mobile design.
Adding Complexity
Further user testing would center around the medication reminder and sharing experience, to give users access to the app's best features. A progressive model of onboarding would be a reasonable approach, using design tools like tooltips, hotspots, and overlays, to educate users about the app's functions without creating overwhelm.