Hi there! I’m Ashley, a curiosity-driven product designer and seasoned brand designer with a range of experience from small business ownership to global brand design.

I’m interested in exploring the intersection of empathy, design and delight to create meaningful experiences.

What I offer

Curiosity

With inquisitive spirit driven by a passion for research, I relish the early idea generation phases of a project, and stay open to new learnings throughout the design journey.

Empathy

Finding common ground with others, practicing active listening, and helping others rise to their best level is key to supporting a project team.

Experimentation

User testing, design iterations, and staying open to both unexpected challenges and surprising solutions drives design breakthroughs.

Problem solving

I’m adept at adjusting to changes. The ability to pivot quickly, and to communicate these changes to a team, are essential skills I’ve honed as a small business owner

Visual design

My strong visual skills are an asset across the design process, allowing me to create high fidelity, polished designs quickly—helping stakeholders get on the same page early.

Viable, not perfect

Striking a balance between getting a testable product out to users and creating something that’s compelling and well-designed is the goal.

CASE STUDIES

Streamlined Onboarding for Pet Medication Management

Rexly Mobile App

Product Design, UX Research, UI Design

Building a User-centric Email Automation Flow

fine day press

UX Research, Journey Mapping, UI Design

How Might We Shrink the Gender Investment Gap?

Design thinking exercise

Browser Extension Tool

Creating a Premium Brand Positioned for Growth

noa & Co

Brand Strategy, Brand Design

Ashley has helped steward our brands every step of the way since we began working together. Her website designs are beautiful, but I've grown to appreciate her overall feel for my brands, products, and company even more than her design sensibilities.

She has met me where I am time and time again, and because she truly understands what I need she has become an empowering partner and an essential part of our business. Endlessly grateful!

Somerset Gagne
VP of Sales & Marketing - Gagne Foods

A lifelong passion for learning and discovery drives my love of product design.

Finding the Aha Moments

There are few things more exciting than finding the result to a complex puzzle. It starts with learning. I love digging into a research project, deep-diving into the “why”s, finding the core of a problem and hypothesizing potential solutions. That moment when everything gels into a workable solution or testable prototype is still a spine-tingler for me.

Design happens in stages—similarly, my career has evolved, and my skillset expanded, over time. I didn’t get here overnight, and I bring along knowledge gained along the way. I started my design career in New York City as an art director and associate design director for global beauty brands Estée Lauder and Origins, where I oversaw large-scale projects encompassing a wide range of applications.

After relocating to Austin, I launched my independent design studio and partnered with a wide range of businesses to create successful brand design, strategy, and website design solutions. Since 2016, I’ve built a thriving wedding stationery business, that has created modern invitation and stationery designs for hundreds of clients.

Most recently, I’ve pivoted into the product design field, craving new challenges and driven by my passion for design thinking.

I’m currently seeking a full time Product / UX Design role.

Past Work

Here’s a peek at Branding & UX Design solutions I’ve crafted for previous clients:

Only by Nina Fitzgerald

Brand Strategy & Naming, Visual Identity, Website Design

Robinhood Meetinghouse

Brand Re-Design, Website Design, Art Direction

Hello Sweet Dreams

Brand Strategy, Visual Identity, Website Design

Mamalou