Colorful background with words related to technology and imagination, including 'imagine,' 'wired,' 'lift off,' 'retrospect,' 'reshape,' 'experience,' 'engage,' and 'forward,' in various sizes and colors.

Estée Lauder Companies

Each year, the Estee Lauder Companies Global Innovations team comes together for an annual conference, highlighting new technologies in research and development. Leaders from teams across the globe converge in New York City for an event filled with the latest groundbreaking science in skincare and beauty. My task as lead designer across my 5-year collaboration with the Innovations team was to create a fresh, branded feel for each new event, drive the project across multiple touchpoints on a very tight timeline, and deliver results across presentation design, printed collateral and signage, culminating in the onsite event.

Team

Ashley Austin, Lead Brand Designer
Daria Myers, Senior VP, Global Innovations
Christy Briggs, Presentation Designer

Deliverables

Event Design
Brand Guidelines
Presentation Design

Tools

Adobe Creative Suite
PowerPoint

Black background with white text displaying the logo 'ELCI' and the phrase 'ELCI innovation day 2020' repeated three times.
The word 'reshape' written in white thin letters over a colorful, blurred background with shades of blue, pink, yellow, and purple.
Inspirational quote on a black background: 'Visionaries not only believe that the impossible can be done but that it must be done.'
A woman with clear skin looks serene, with her hand on her forehead, on the left side of the image. The right side has a blue background with the word 'liftoff' and text about ELi innovation day event.
A colorful background with a rainbow gradient and various words related to imagination and innovation, such as 'reshape,' 'experience,' 'imagine,' 'engage,' and 'onward,' arranged in a pattern.
A yellow booklet titled 'Eli' with the subtitle 'ideas to act on' placed on a light gray background.
Open magazine with gradient pastel-colored pages displaying white text on a plain beige background.
An open magazine showing a close-up photo of a woman with dark skin, short curly hair, and her hand touching her face, on the left page. The right page contains text about 'arise' and mentions economic growth, diverse populations, and a speaker named Susan Akkad, along with logos for Estée Lauder and Innovation Week 2020.
Black presentation slide with white text reading 'ELEC' and 'innovation day 2020'.
Slide presentation slide titled 'Sample Imagery' showing six images of nature and textures: top row has a blue sky with white clouds, a pale blue gradient, middle row has colorful abstract gradient and a starry night sky over a silhouette of a coastline, bottom row has veiled smoke and a pastel colored abstract.
A color palette chart with six color swatches, each labeled with an inspirational word: 'liftoff,' 'retrospect,' 'reshape,' 'engage,' 'invent,' and 'imagine.'
A style guide page showing different font styles and sizes in Helvetica Neue, including headlines, subheads, and body copy on a black background.