Hi there! I’m Ashley, a curiosity-driven product designer and seasoned brand designer with a range of experience from small business ownership to global brand design.

I’m interested in exploring the intersection of empathy, design and delight to create meaningful experiences.

CASE STUDIES

Streamlined Onboarding for Pet Medication Management

Rexly Mobile App

Product Design, UX Research, UI Design

Building a User-centric Email Automation Flow

fine day press

UX Research, Journey Mapping, UI Design

How Might We Shrink the Gender Investment Gap?

Design thinking exercise

Browser Extension Tool

Creating a Premium Brand Positioned for Growth

noa & Co

Brand Strategy, Brand Design

Ashley has helped steward our brands every step of the way. Her designs are beautiful, but I appreciate her overall feel for my brands, products, and company even more than her design sensibilities.

Because she truly understands what our buyers need she has become an empowering partner and essential part of our business. Endlessly grateful!

Somerset Gagne
VP of Sales & Marketing - Gagne Foods

A lifelong passion for learning and discovery drives my love of product design.

Finding the Aha Moments

There are few things more exciting than finding the result to a complex puzzle. It starts with learning. I love digging into a research project, deep-diving into the “why”s, finding the core of a problem and hypothesizing potential solutions. That moment when everything gels into a workable solution or testable prototype is still a spine-tingler for me.

Design happens in stages—similarly, my career has evolved, and my skillset expanded, over time. I didn’t get here overnight, and I bring along knowledge gained along the way. I started my design career in New York City as an art director and associate design director for global beauty brands Estée Lauder and Origins, where I oversaw large-scale projects encompassing a wide range of applications.

After relocating to Austin, I launched my independent design studio and partnered with a wide range of businesses to create successful brand design, strategy, and website design solutions. Since 2016, I’ve built a thriving wedding stationery business, that has created modern invitation and stationery designs for hundreds of clients.

Most recently, I’ve pivoted into the product design field, craving new challenges and driven by my passion for design thinking.

I’m currently seeking a full time Product / UX Design role.

What I offer

Curiosity

With inquisitive spirit driven by a passion for research, I relish the initial phase of a project, and embrace new findings throughout the journey.

Empathy

Finding common ground, practicing active listening, and helping others rise to their best level is key to supporting a project team.

Experimentation

User testing, exploring iterations, and staying open to unexpected solutions drives design breakthroughs.

Problem solving

I’m well-versed in adapting to change—the ability to pivot quickly, and to communicate changes to a team, are essential skills in my toolkit.

Visual design

My visual expertise is an asset across the design process, allowing me to create high fidelity, polished designs quickly.

Viable, not perfect

Striking a balance between a shippable product and an experience that’s compelling for users is the goal.

Past Work

Here’s a peek at Branding & UX Design solutions I’ve crafted for previous clients:

Only by Nina Fitzgerald

Brand Strategy & Naming, Visual Identity, Website Design

Robinhood Meetinghouse

Brand Re-Design, Website Design, Art Direction

Hello Sweet Dreams

Brand Strategy, Visual Identity, Website Design

Mamalou