A colorful background with a gradient from blue to pink and purple, overlaid with repeated white text that says 'imagine,' 'wired,' 'liftoff,' 'invention,' 'resign,' 'reshape,' 'engage,' and 'forward'.

Estée Lauder Companies

Each year, the Estee Lauder Companies Global Innovations team comes together for an annual conference, highlighting new technologies in research and development. Leaders from teams across the globe converge in New York City for an exciting event filled with the latest groundbreaking science in skincare and beauty. My task as lead designer across my 5-year collaboration with the Innovations team was to create a fresh, branded feel for each new event, drive the project across multiple touchpoints on a very tight timeline, and deliver results across presentation design, printed collateral and signage, culminating in the onsite event.

Team

Ashley Austin, Lead Designer
Daria Myers, Senior VP, Global Innovations

Deliverables

Event Design
Brand Guidelines
Presentation Design

Tools

Adobe Creative Suite. PowerPoint / Keynote

The word 'ELCI' written in white on a yellow background.
A colorful grid of nine squares with words and icons representing various concepts like 'lift off,' 'engage,' 'reshape,' 'wired,' 'ELCi,' 'imagine,' 'invent,' 'experience,' and 'onward.'
Three vertical banners hanging outdoors, each with different background colors (orange, green, purple) and texts for ELiC. The banners display words like experience, wired, engage, imagine, reshape, onward, and include icons, with a leaf tree and cle
Colorful gradient background with the word 'reshape' in white text
A welcome message for ELCi Innovation Day with colorful abstract graphics and a starry night sky
Background of multicolored words related to innovation and creativity, including 'imagine,' 'retrospect,' 'reshape,' 'invent,' 'engage,' 'wired,' and 'experience', arranged in a gradient pattern.
An orange hardcover book titled "E|C| Innovation 2014" with the subtitle "ideas to act on" on a white background.
Colorful booklet with gradient pink to purple cover and white text, resting on a white background.
An open booklet showing a night sky filled with stars on the left page and a purple page with the word "onward" and an arrow on the right page.
Three shopping bags in yellow, orange, and blue with the words "inspire," "dream," and "imagine" printed on them.
Inspirational quote on a purple background: "Visionaries not only believe that the impossible can be done, but that it must be done."
Cover page of a presentation style guide for EL C Innovation Day 2014, with black background and white text.
Page from a presentation slide with the heading '4.1 Sample Imagery'. It features six images arranged in a grid: a blue sky with clouds over green fields, pale blue water, a colorful abstract gradient, a landscape with a starry night sky over the ocean, swirling white smoke, and pastel-colored abstract stripes.
A color palette chart with six brightly colored rectangles, each containing a word in lowercase. The words are "lift off," "retrospect," "reshape," "engage," "invent," and "imagine," representing different themes or concepts. Each rectangle also displays color codes for primary and secondary colors.
A style guide page showing typography specifications with font names, sizes, weights, and styles for headlines, subheads, and body copy in black background.