Rexly Mobile App
Project Description
Pet Medication Management
Rexly, a mobile app for busy pet owners, pet minders and vets, addresses pet owners' need for an all-in-one tool to managing their pets’ medications, with medication reminders, task sharing, messaging and dosage advice.
Deliverables
User Research & Testing
Wireframing
Prototyping
Mobile App Design
70% of pet owners purchased medications
for their pets in the last year.
Understanding the Problem
Mirroring wellness trends in general, pet health is an increasing concern for owners. An increased focus on pet wellness represents a growth opportunity in the marketplace, and adds a layer of complexity to pet care for owners, vets and caretakers. How might we help pet owners and caretakers manage the day-to-day details of their pets’ prescribed medications?
Process
phase 1 | research
User Research
20 pet owners participated in our research, including primary caretakers, family members, one professional pet sitter and one veterinarian. Participants answered a 10-question survey about their pets’ medications, with a goal of identifying common challenges within the medication delivery space.
User Personas
Survey data showed that pet owners with more than one pet, and/or a pet with a complex medical history, are likely to be juggling multiple medications with different timeframes and delivery methods.
Caretakers such as spouses, family members, pet sitters, and dog walkers may also be involved the delivery of medication, while veterinarians are the key resources for obtaining prescriptions, dosage advice and reliable, trusted medication and refills.
Pet owners are the primary users, while household members, pet sitters/walkers and veterinarians are included in the secondary user group.
Affinity Mapping
Affinity mapping helped identify the key user pain points that arose with multiple users, summarized in the chart below:
Analyzing the survey data
The primary issue for our users was Medication Adherence, mentioned in 100% of user surveys. Users also felt that Adherence was the single biggest challenge in managing their pets’ medications.
Task Sharing was a close second, highlighting the importance of being able to share medication information with household members and other caretakers.
These two key pain points became the focus of our process.
Risk-Reward Analysis
Lastly, I conducted a Risk/Reward Analysis on the research. With many potential features our pet medication app could include, we needed to prioritize.
What features might be the most meaningful to our users?
Where should we focus our energies for the initial app offering?
Adherence stood out as the area with the lowest risk and highest reward, and we kept this as our north star throughout the design process.
phase 2 | design
User Flow
User flow development was centered around user pain points. Helping the pet owner, our primary user, access Medication Reminders as quickly as possible was the top-of-mind goal. Delaying Notifications and Account Creation allows the user to experience the benefits of the app immediately.
Wireframe Sketches
Initial quick sketches focused on guiding users through the steps to set up medication reminders. This process helped to identify common UX design patterns for forms and to create a familiar and user-friendly experience.
Low-Fidelity Wireframes
Wireframes for scheduling prescription reminders show the key aspects of streamlining the user's set-up process:
• Ensuring quick, easy ways for user to input data with minimal typing
• Allowing for camera use to scan prescription label
• Providing predictive autocomplete for medication names
• Breaking steps onto multiple screens to avoid fatigue
• Requiring only the information needed for set-up
Prototyping & Testing
How could we create a smooth, frictionless onboarding process for new users? I created a simple onboarding flow to inform new users about the app’s key features and get them ready for the multi-step app setup process.
After testing the flow with three users, I incorporated changes based on feedback to better prepare the user for setup.
Below is an overview of the original prototype and the changes made based on user feedback:
Onboarding Prototype
High Fidelity Screens
Screen designs focus on highlighting the app’s functionality, to show potential designs for home screen, chat features, pet profiles and notifications.
learnings
Creating a Delightful Experience from the Start
Given the high rate of drop-off for mobile apps in general, with 75% of users abandoning an app within one day of use, a cohesive and engaging onboarding process is a top priority for mobile design.
Adding Complexity
Further user testing would center around the medication reminder and sharing experience, to give users access to the app's best features. A progressive model of onboarding would be a reasonable approach, using design tools like tooltips, hotspots, and overlays, to educate users about the app's functions without creating overwhelm.